GIS Planning

Brand Strategy
Visual Identity
Website Design
Software UX/UI

Design Director and Brand Strategist for GIS Planning

GIS Planning was acquired by the Financial Times Group on December 28, 2016. GIS Planning is the leader in online economic development solutions. Over 17,000 U.S. cities in 43 states are served by its Geographic Information System (GIS) software, which provides real estate, demographic, and industry data to help companies and site selection professionals evaluate business locations through powerful online mapping analysis.

01. The Challenge

When our power of choice is untrammeled and when nothing prevents us from being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains.

02. The Solution

Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.

  • One who avoids a pain that produces no resultant pleasure.
  • laborious physical exercise.
  • One who avoids a pain that produces no resultant
  • which of us ever undertakes laborious
  • Avoids pleasure itself, because it is.
03. The Result

Because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?"

When our power of choice is untrammeled and when nothing prevents us from being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains.

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